Formulating an Online Strategy for College Ministry: Part 6–Using Social Network Platforms as Your Central Hub

Social Networks have been one of the greatest things to happen to college ministry. There are many reasons why I have found them to be so helpful, but let’s begin with a video primer, because I know some of you, though familiar with social networks, may wonder their exact purpose or how they function. For that I turn to the awesome video series Social Networking in Plain English by Common Craft

I believe that it’s important to have your college ministry in a social network, and that that network should act as your central hub. There are several reasons for that as I want to discuss further with you.

 

Formulating an Online Strategy for College Ministry: Part 5–How Twitter Can Catalyze Your Ministry

Despite some of the bad press recently regarding Twitter, I still must say that I absolutely love it. Sure there are days when things take way too long to load, or they don’t load at all. But despite all that, Twitter is still the first site that I log onto when I get on the internet in the morning. What other site is going to instantly bring me up to date with what everyone in my network (friends, family, co-workers, etc) is doing?

For a great step by step primer on Twitter, check out Matt Singley’s post.

Check out Twitter in Plain English series below:

Those are some great resources on Twitter. And in fact, lots of people are writing about Twitter so it’s not hard to find online some effective ways to use it. So what I want to focus on in this post is just a few ways how you can effectively use Twitter in your ministry…or as I say above, how it can catalyze your ministry.

Three Reasons to Use Twitter in Your Ministry

 

Formulating an Online Strategy for College Ministry: Part 4–Using Facebook Effectively

When it comes to Facebook I’m definitely an evangelist, but it wasn’t always that way. I was one of those pastors who was somewhat fearful of online social technology. I was an early adopter in some ways, but when it came to working with college students I was definitely a late adopter to MySpace (my students had been on for more than a year), and I was also a late adopter to Facebook (my students had been on it for over a year as well).

By the time I got the nerve up to put us on MySpace, my students had already left it and were living online on Facebook. I still remember the Wednesday night in the Spring of 2006 when one of my student leaders got up to make an announcement at the end of the night. He announced how he had created our Quest Bel Air Global Facebook page, and I was thinking to myself, “What does that all mean?”, while I could hear the cheers from the audience as if saying, “Finally!”

Ever since then I have been a big fan and it has revolutionized communication in our ministry. And yet, there is more we could be doing with it, I just haven’t had the time and figured out the best ways yet.

So I have some thoughts, but I would also like to hear from you, and see if we can find out some even more effective ways.

 

Formulating an Online Strategy for College Ministry: Part 3-Why You Should Be Blogging

Of all the topics I’m going to address in this series, this seems to be the no-brainer to me. I started blogging about 4 years ago at the encouragement of one of my students at the time, Jared Kleier. He set up a blog for me on our college website and away we went, though it wasn’t quite that easy. I remember writing and deleting one post after another because I had never experienced writing something for immediate consumption by the public.

All it took was some encouragement from others, and a few links from other bloggers, and then the blogging bug just seemed to take over.

Lots of people have various reasons for why those in ministry should blog. Mark Roberts has 18 Thesis’ for why pastors should blog. You can view his Powerpoint Presentation, Pastors as Blogger, at GodblogCon 2007.

Mark is just one good resource.

There are a lot of reasons why I think those involved in college ministry should blog, so let me give you just 11 (yeah 11) that come to mind and that I have found helpful reasons for blogging:

1. Communicate, Communicate, Communicate: A blog is simply in many ways about communication. When you blog, you communicate to others on a variety of topics.
   
2. Reiterate the Mission: When you blog, you can continually communicate, and therefore, one of the important pieces of communication is to continually reiterate and blog about the mission of the ministry. It’s a good way to remind students and keep everyone accountable, focused, and on task.
   
3. Encouragement: A blog is a great way to encourage those in your ministry, whether it be other staff, leaders or the congregants. Devotionals, posts of encouragement, thank yous, and recognizing others are just some forms.

 

Formulating an Online Strategy for College Ministry: Part 2–The Purpose of Your Website

I think it’s important for college ministries to be forumlating a plan, and developing some ideas about how they can strategically use the internet to best serve their ministry.

There are a lot of topics that I could cover, and maybe 9 posts is too much, so I will try and keep them shorter than my last post.

Last week I posted Part 1–Simplicity, Flexibility, Cost and Speed. Bottom line: You need to have a design and plan that is simple (easy to navigate/aesthetically clean from a design point of view. You also should keep the costs low which is easy to do with all the free and inexpensive tools out there. And speed should be taken into consideration, mainly from the perspective of how fast can you integrate new technology to meet the needs and wants of your ministry. Way too many ministries plunge lots of cost and time into a site, that they no longer can adapt to changes, but are stuck with it for years to come.

Today I want to post about The Purpose of Your Website.

What is the purpose of your website?

This is an important question to begin with. What do you want it to do? What do you want people to come to the site and see and use? What should they walk away with? Sometimes ministries just build websites because they feel like they should have one, but never stop to consider its purpose.

Is it for college students to retrieve information? Is it for them to sign up for Bible studies? Is it for them to be able to visit forums and dialogue?

With these questions in mind we also need to keep in mind that with all the tools out there (i.e. Facebook, Twitter, Flickr, etc.) a website shouldn’t have to do everything, unless it can do it better than those services (which I doubt it can do).

So here are a few pointers that I have found helpful:

 

Formulating an Online Strategy for College Ministry: Part 1–Simplicity, Flexibility, Cost and Speed

DISCLAIMERS: 1)There are better technical people out there concerning the web. 2) Do as I suggest, not as I do. I’m trying to keep up myself, and our college website reflects almost nothing of what I talk about. That’s how fast things change. 3) There are a lot of college ministries out there, and there are a lot of online tools to use, but it doesn’t seem like many are thinking through how to best utilize the new media and Web 2.0 (and yikes, Web 3.0) in their groups. 4) Knowing that things change overnight in technology, I hope to somehow impart to you some of the things I have been learning and wrestling with in these areas. You don’t need to be an expert in this area, just know enough to think critically about the issue. 5) If you have feedback, suggestions, criticisms, please comment. This is by no means all encompassing.

Starting Out

There are a lot of good books out there on the new media, web 2.0, building web platforms, etc., but no book has challenged my thinking, and convinced me to turn in certain directions as did the “manifesto” Getting Real by the guys at 37 Signals, when it comes to the issues of simplicity, flexibility, cost and speed. I consider it a must read in this area.

Getting Real is about skipping all the stuff that represents real (charts, graphs, boxes, arrows, schematics, wireframes, etc.) and actually building the real thing.

Getting real is less. Less mass, less software, less features, less paperwork, less of everything that’s not essential (and most of what you think is essential actually isn’t).

Getting Real is staying small and being agile.

Getting Real starts with the interface, the real screens that people are going to use. It begins with what the customer actually experiences and builds backwards from there. This lets you get the interface right before you get the software wrong.

Getting Real is about iterations and lowering the cost of change. Getting Real is all about launching, tweaking, and constantly improving which makes it a perfect approach for web-based software.

Getting Real delivers just what customers need and eliminates anything they don’t.

When a college ministry decides to have an online presence there are a few things to keep in mind. Some of these things are:

• student participation
• the fast changing culture of college/university life
• finicky tastes/styles
• revolving body of students and leaders
• budget
• access/control
• etc. (these are just a few)

 

The Things That We Yearn For…

It’s funny how some words become commonplace in a community or culture.  As a resident of Los Angeles you hear a lot of talk about "sex" and "sushi."  It seems that these are two things that Angelenos highly esteem.  So when I came across the book, "Sex, Sushi & Salvation: Thoughts on Intimacy, Community, & Eternity" by Christian George, I knew I must pick it up.  Rarely do you see the word "salvation" in the previous word mix, but I knew as a college pastor these are important topics to the community I minister to.  People’s worlds often revolve around sex (i.e. intimacy, connection, belonging, love, etc.), sushi (i.e. food, sustenance, community, great conversation, going out) and salvation (i.e. God, Jesus, transcendence, community, eternity, etc.).  George says:

Since humans are made in the image of God, we have three basic passions–intimacy, community, and eternity. We burn for them, save for them, pay for them, and pray for them. But only the God who fulfills these desires within Himself can perfectly fulfill them in us. This is a book about sex, sushi, and salvation–a book of snapshots–the ups and downs, the failures and fortunes, the smiles and trials. In these chapters, I retrace my travels around the world, from pagan temples in Greece to Transylvanian mountains in Romania. I confess my lust and love, my struggle with truth, and my quest for Christ.

Fasten your seat belt.  It’s going to be a wild ride. And along the way we just might discover that the God who satisfies us with Himself joins us for the journey.

As I was reading the book, and when I reflect back upon it, there are three basic aspects that really stuck out and drew me to it.

• First, George writes from a real narrative perspective.  And what I mean by that is that often you get a book that is fairly dry with a lot of concepts and ideas, but there is no overarching narrative to pull the reader into the content.  Christian weaves a story that makes you want to turn page after page, and because of this, I think the reader is better able to understand the concepts of intimacy, community and eternity in biblical, practical and earthy terms.

• Second, George really writes from his experiences of traveling.  This is not new stylistically for him, as he returns to a successful writing form that he uses in Sacred Travels: Recovering the Ancient Practice of Pilgrimage.  Humans love traveling, and it is often in traveling, away from our comforts of home, that we are stretched, challenged, and find ourself leaning more and more on God, dependent on Him for direction.  So with the narrative storytelling, the reader will find themselves enjoying different places around the world and how they view intimacy, community, and eternity.  And as you read about his travels, I think that you will think back upon your own travels and how these concepts came to life for you.

• Third, George tackles issues that I think are important not only to everyone, but I think ones that are really prevalent to a college, emerging adult stage of life.  He is obviously not the first to use the metaphor of journey in relation to our life with God, but I think that this metaphor is a much needed one right now, especially in a culture that is used to immediacy and instant fulfillment.

All of these elements combine for a powerful read, and with only 183 pages I think many will want to read it again.  George reminds me of some of the writing Donald Miller has put out recently, especially in its narrative approach to story telling, and with an honesty and vulnerability that I think people are dying for.

I highly recommend this book, so let me leave you with a quote about sushi as I close this post.

Sushi also reflects our search for community.  C.S. Lewis once said ‘Friendship arises out of mere companionship when two or more of the companions discover that they have in common some insight or interest or even taste.’  In the 1950’s, boy met girl at soda fountains.  Today they meet at sushi bars.  According to the National Sushi Society, the number of sushi bars in the United States quintupled from 1988 to 1998 alone, and food trends expert Phil Lembert remarked, ‘Sushi may well be the new pizza.’

Why do we want community–whether at a sushi bar or a ’50s malt shop?  Because we burn for belonging.  (Just look at a middle school cafeteria when everyone’s finding a seat.)  God gave us the desire for community so He alone could satisfy it.

 

Blog By Walt Meuller–Is Something Askew?

Today, I came across a blog written by Walt Meuller, the founder and President of the Center for Parent/Youth Understanding. In his post, he compares the news and attention given to the disaster in Myanmar versus the death of a race horse at the Kentucky Derby. He brings up some interesting issues. I appreciate Walt’s view, and how he challenges youth ministries to get involved in what is happening in other places around the world. I just wanted to respond to his blog by passing it off to all of you.

 

Stress and the Unrealistic Expectations of the Church

Recently, I wrote a post called We Are All Pastors, and was discussing this topic with my co-worker and friend Rhett Smith. He brought up an interesting point in his response to the post, and something I think is worth evaluating (or re-evaluating). He said:

I wonder if the expectations that pastors have upon lay leadership, congregants, volunteers, etc. is actually quite skewed. We challenge people to commit and step up, not taking into consideration the demands of their daily life, when those of us in full-time ministry have the luxury to make that our job, have flexible schedules, etc.

Many of us in youth ministry are probably dealing with over-committed and over-stressed students who have over-committed and over-stressed parents. In thinking about our context in particular, we have kids who go to school all week, hours of homework every night, and have parents that drive all over the city to take them to their different teams and recitals. Then the weekend comes and Saturday is an excuse to schedule more “make up” time to catch up on the time lost during the week. Because they have no time during the week or are not available, we respond by scheduling stuff on Sunday at church because that is the best time for us to get things accomplished pertaining to church. The same pattern is followed with the volunteers working with students. The question becomes: Are we contributing to or relieving the stress placed on the people of the church? How would our ministries look if we “scaled back”? Do we, as leaders in the church, even have that luxury?

Dr. Archibald Hart at Fuller Theological Seminary has done some great work regarding stress and its affects on people today. In his book Adrenaline and Stress, he talks about the toll our body, mind, and soul takes in our “hurried” culture. He says that many people suffer from “Hurried Sickness” in which people live in a constant state of “internal state of emergency”. David Elkhind in his book The Hurried Child defines stress as:

Any unusual demand for adaptation that forces us to call upon our energy reserves over and above that which we ordinarily expend and replenish in the course of a twenty-four-hour period. (The Hurried Child, p. 166)

The stress is felt by everyone: Students, parents, volunteers, and even pastors. Pastors feel the stress of expectations placed on them to provide great programs for the people in their congregation. If the needs of the congregation are not met, then the people (and their wallets and calendars) leave with them. The response is to get help running these programs to meet the needs of the congregation. The help comes from people within the “stressed out” congregation leading to a vicious cycle in which the “good news” becomes the casualty. It seems that the culture of stress has created unrealistic expectations on both pastors and congregants alike. How did we get here? Better yet, how can we break this cycle?

 

We Are All Pastors

I am starting to think out loud, and want your interaction and feedback.

“They devoted themselves to the apostles’ teaching and to the fellowship, to the breaking of bread and to prayer. Everyone was filled with awe, and many wonders and miraculous signs were done by the apostles. All the believers were together and had everything in common. Selling their possessions and goods, they gave to anyone as he had need. Every day they continued to meet together in the temple courts. They broke bread in their homes and ate together with glad and sincere hearts, praising God and enjoying the favor of all the people. And the Lord added to their number daily those who were being saved.”

Acts 2:42-47

“But you are a chosen people, a royal priesthood, a holy nation, a people belonging to God, that you may declare the praises of him who called you out of darkness into his wonderful light.”

1 Peter 2:9

Without getting into detail, there have been some issues at our church. I know all churches have issues, so that is nothing new. But the issues occurring at our church have got me thinking about what we value in being ministered to by others, in particular those with the title of “pastor”. It seems that there has been a disconnect in the pastors and the rest of the staff when it comes to being ministered to. Now, please know that I am not letting the pastors off the hook, or saying anything about their leadership style; I am going for something deeper…

I guess what the entire situation has got me thinking about is this: Why do we put so much onus and credence in what the person with the title of “pastor” does or doesn’t do? And how do we get people to see that we are all “pastors”?

It seems that all of us in church ministry want to be ministered to and be acknowledged by our pastors. In looking at these passages, I can not help but ask the question: Why? Why does it matter what those with the title of pastor think? What does it matter if they do not minister to us? What does it matter if they barely even know who we are? (Speaking from a mega-church perspective) More importantly, is it fair to them to have the these expectations placed on them?

As I read the passage from Acts and 1 Peter, I see a “mega-church” community ministering to each other regardless of a pastor’s or an apostle’s presence. In the Acts passage, people are following the teachings of the apostles, but no where does it say or assume that the apostles are personally tending to the needs of ALL the people. It is the community of people that is speaking in to the lives of one another. They are all pastors!!

My question is: How do we get back to this? How do we get people to be okay with being ministered to by people that do not carry the title of pastor? How do we get to the place in our ministries where people “pastoring” one another is enough? Maybe the bigger question is: How do we get to the place where God is enough?